The i’m Initiative - Please participate

Posted on | March 1, 2007 |

This is a great idea, and a great project. Please consider participating in this - it’s quite easy, and supports some great causes.

As Nicole says,

Not everyone has the financial ability to give money to the causes they care about. That is where the i’m Initiative steps in - it enables Windows Live Messenger users to make a difference by directing a portion of Messenger’s advertising revenue to a cause of their choosing.
Wonderful! How does it work?

Use Messenger 8.1
Add the i’m emoticon to your display name by entering the code of the cause you would like to support (hint: I suggest adding it at the end of your name so you still appear in the correct alphabetic order in your contacts list)
Send and receive IMs
A portion of the advertising revenue generated by your usage of Messenger will be donated to your cause. So the more IMs you send and receive the more money will be donated to your cause.

What are the i’m emoticon codes and causes?

American Red Cross – ready to help, code = *red+u
Boys & Girls Clubs of America — providing a positive place for kids, code = *bgca
National AIDS Fund — fighting AIDS, code = *naf
National MS Society — joining the MS movement, code = *mssoc
ninemillion.org — helping 9 million refugee kids, code = *9mil
Sierra Club — exploring and protecting the planet, code = *sierra
StopGlobalWarming.org — stopping global warming, code = *help
Susan G. Komen for the Cure — finding the cure, code = *komen
UNICEF — helping kids survive, code = *unicef