Shawn’s Thoughts

Hey online retailers,

How often to you check the flow of your payment system from your users’ perspective? I just tried to purchase a license for some software I’ve tried and liked. I liked it enough that I wanted to give someone money for the software. Unfortunately, their payment system decided it didn’t want to accept either credit card - both of which are in good standing. I refuse to use PayPal. At this point, I’m about ready to uninstall the software.

Are you losing customers because you’re making it too difficult for them to give you their money?